Whole Foods is on my way back from work, and today I went in for the first time. I knew I needed peanut butter, and I was curious what their selection looked like. I eat rather a lot of peanut butter, and I prefer the kind that has a single ingredient: roasted peanuts. I usually by “super chunky unsalted” at my local Star Market (a.k.a. Shaw’s) for $2.69.
I was bewildered by the array of peanut butters that Whole Foods offered. They included every variation on sweetened and unsweetened, organic, unsalted, creamy or chunky. Prices started at $1.69, for creamy salted with no added artificial oils, and ranged up to $12 a bottle for organic fancy brands. They even carried Teddie’s, the same brand I usually buy at Star.
And yet, I was disappointed. None of the jars were both chunky and unsalted. I ended up being forced to buy creamy, though at the same price I would have paid at Shaw’s.
Conclusion: Whole foods is overpriced, except when it’s not, and has a wide selection, except when it doesn’t.